The name of the programme study is a multi-layered metaphor that synthesizes the strategic ambitions of the project. Launched as the authors’ expert initiative, the project is addressed both to the sources of financial capital and to the public interest of the country and the city. The programme structure has the potential to generate major changes not only in the local environment but also in the development processes of the whole city and its region. Hence the promotional compound ‘splitorina’ stresses the littoral component of the project.