Transparency in the Vineyard

architects gerner°gerner+
project The Hillinger Wine-producing Complex, Jois, Austria
written by Ute Woltron

 

The Hillinger wine-producing complex in Jois in Burgenland by gerner°gerner+ architects is a refined architectural response to the problems of the protection of nature, the tradition of the wine growing in that region and the challenges of the demanding contemporary branding culture.

 

Leo Hillinger represents a dreamlike client; not only because he possesses outstanding visual qualities – he used to be a model – but he also understands marketing and possesses the necessary know-how about the whole marketing process. He is aware, first and foremost, that an appropriate ambiance and contemporary architecture go well with wine especially if one does not own an old castle in the wine-growing hills of Burgundy.