Like a Reclining Steel Giant

architect Campo Baeza
project New SM Editorial Headquarters, Madrid, Spain
written by Campo Baeza


Like a leaning steel giant. Like a train, like a ship. A building in a metal envelope along the side of a road. The Headquarters of SM Editorial is the outcome of the site where it is located, using contemporary construction techniques and showing its intention to last. Its location along the side of a road and the shape of the plot hint at the spatial disposition inside the building. On the one hand it is parallel to the road in a linear scheme, while on the other it is a very suitable solution for the organization of offices needed by this company, bearing in mind possible future extensions.


The façades accommodate the different needs and orientations, creating different shapes and sizes of openings to capture the necessary light.