architect Primož Jeza
project Rašica Fashion Shop Interior, Ljubljana, Slovenja
written by Lučka Ažman Momirski


The Rašica knitwear factory developed out of the lace industry established in 1947 in Tacno near Ljubljana. It was no coincidence: as far as income was concerned, lace-making was the most significant cottage industry in the region known today as Slovenia, not only in the 19th century, but also to a certain extent in the 20th century. The factory expanded its activities to include knitwear two years after it was founded.


The realisation of a modern market-oriented strategy in Rašica’s watershed business year of 2000 should bring the company a new image make-over and media presence. The approach was taken in order to stimulate the concept of an attractive and high quality trademark.