Creating in Post-Media Conditions

author Ivana Vučić - Laboratorium
written by Sandra Križić Roban


In the vacuum of the post-historical age, where the linear flow of events has been replaced by the principle of simultaneity, we often see the universality of culture being considered in the context of a media market where everything is questioned (even questions themselves). Differences and nuances are unified in certain terms and their prefixes, such as global, multi, trans and inter. Individual experience has become available to everyone, while regional features are felt like a must, but are prepared and defined in a way confirming the newly established relations in marketing, politics and economy. 


How is it possible to survive in conditions of general availability and adaptability that are intended, as Hans Belting believes, to facilitates the consumption of information and entertainment based on high-tech and low ideas?