1.
U posljednjih dvadesetak godina došlo je do nevjerojatno brzoga razvoja prigradskih naselja u Europi. Nakon poslijeratne obnove gradova tijekom koje su industrije u razvoju zauzele goleme komplekse zemljišta, uslijedilo je razdoblje brzoga razvoja suburbanih trgovačkih centara velike gustoće, megatrgovina i supermarketa.
“Novi” je “čovjek”, ovaj put kao
“novi potrošač”, u pratnji svojega najcjenjenijeg vlasništva - automobila (“svete krave” zapadne civilizacije), prepoznao priliku koja mu se pružila kako bi se neograničeno mogao odati najvećemu od svih u užitaka – šopingu, a da pritom ne mora
brinuti gdje će naći parking. Arhitektonska kultura predgra|a postala je stvar mjerila – zgrade
kao “entiteti”, kao suvremeni
međaši u krajobrazu koje ne karakterizira njihova formalna arhitektonska pojavnost nego
sama veličina i količina prostora
koji zauzimaju, količina događanja
i radnji koje u sebi obuhvaćaju po četvornom metru unutrašnjosti.
Fasade ovih zgrada postale su
veliki oglasni panoi, površine koje promiču pri brzini od 100 km na
sat.
(...)

1.
In the last twenty years, the European city has seen incredible speed in the development of suburbia.
In the wake of the post-war reconstruction of the city,
where vast tracts of land were claimed by developing industries, there came a period of rapid rise in the development of high-density suburban shopping malls, megastores
and hypermarkets.
The ’new man’, now the ’new consumer’, accompanied by
his most revered possession, the Car (’the sacred cow of western civilization’),
recognised the opportunity for endless indulgence in the most pleasurable pursuit of all – shopping, without having to worry about finding a spot to park.The architectural culture
of suburbia became a question of scale – buildings as ’entities’, contemporary landmarks in the landscape, not characterised
by formal architectural appearance, but by sheer size and quantity of space, the turnover of activity they could contain per square metre of interior.
The elevations of these
buildings became billboards, condom surfaces flashing by at 100 km/h.
(...)