1.
V zadnjih dvajsetih letih je prišlo v Evropi do neverjetno hitrega razvoja predmestnih naselij. Povojni obnovi mest, ki je industrijam v razvoju prinesla ogromna zemljišča, je sledilo obdobje hitrega razvoja nakupovalnih centrov, megatrgovin
in hipermarketov v gosto naseljenih predmestjih.
"Novi človek" je - to pot kot "novi potrošnik" v spremstvu svoje najbolj cenjene lastnine - Avtomobila
(svete krave zahodne civilizacije) - prepoznal priložnost, ki se mu je ponudila. Da se neomejeno predaja največjemu od vseh užitkov - šopingu, ne da bi ga pri tem moralo skrbeti, kje bo našel parkirno mesto.
Arhitektonska kultura predmestja je postala stvar velikosti - zgradbe kot "enote", kot sodobne znamenitosti pokrajine, ki se ne odlikujejo s
svojo obliko, marveč s svojo velikostjo in količino prostora, ki jih zavzemajo, s številom dogodkov in dogajanja na kvadratnem metru interiera.
Zidovi teh zgradb postajajo veliki oglasni panoji, površine kondoma,
ki se zableščijo s hitrostjo 100 na uro.
(...)

1.
In the last twenty years, the European city has seen incredible speed in the development of suburbia.
In the wake of the post-war reconstruction of the city,
where vast tracts of land were claimed by developing industries, there came a period of rapid rise in the development of high-density suburban shopping malls, megastores
and hypermarkets.
The ’new man’, now the ’new consumer’, accompanied by
his most revered possession, the Car (’the sacred cow of western civilization’),
recognised the opportunity for endless indulgence in the most pleasurable pursuit of all – shopping, without having to worry about finding a spot to park.The architectural culture
of suburbia became a question of scale – buildings as ’entities’, contemporary landmarks in the landscape, not characterised
by formal architectural appearance, but by sheer size and quantity of space, the turnover of activity they could contain per square metre of interior.
The elevations of these
buildings became billboards, condom surfaces flashing by at 100 km/h.
(...)