“Those who invite us to co-operate with them or commission a graphically designed product choose us because they know what they can expect. And the product is never just ours, because it is made, first and foremost, for the person commissioning the work. As a result, design never was and never can be art, since the story we tell is not ours, but someone else’s.”

This is a good viewpoint which will help us from the very start to define the object of our analysis. We are talking about design which often borders on what many would like to recognise as art…, however, this is not possible, as the facts in the above statement prove.