How I Learned to Stop Worrying and Love the Coefficient

architect Marijan Hržić
project Business Complex Eurotower-Erste, Zagreb, Croatia
written by Hrvoje Hrabak


While I was preparing to write this article I browsed Google for web headlines in order to remind myself of the turbulent, apparently unavoidable, reactions of experts and others to this project that went so far that one of them even involved fists. I was glad when I realized how much of that ‘trash’** I’d managed to suppress and forget.


If we look deep into this controversy we will find one key word – Coefficient (Ku).*** Thanks to our architectural approach we shall surely come to the conclusion that it was exactly this Coefficient that gave this project some air like nowhere in Zagreb.